The blank space may be of any color, texture, or even an image. White space when it comes to web design is a great tool to use. Remember that white space doesnt need to be white, it may be any color, as long as it is empty. One of the most important elements of design is having a pretty good moment and thats whitespace. Although many may consider it a waste of valuable screen estate, whitespace is an essential element in design. Nowadays, every type of content including white papers needs to be well written, well structured, and designed for every type of visitor.
It can be any color, texture, pattern, or even a background image. The effective utilization of white space in ui design. People always think that white space means that it should be white in color but its not from design perspective. Often found in minimal, flat, and material design, and always associated with beautiful typography, whitespace or negative space is the perfectly proportioned space around and between the elements of a layout. White space graphic design makes people focus on individual postclick landing page elements because, with nothing else to look at nearby, they are forced to look at what is there. How to create more white space in your designs learn.
Why you need white space in your designs monsterpost. How and when to use white space in writing write it sideways. The importance of white space in powerpoint designs. The white space property specifies how white space inside an element is. For example, marginal white space surrounding paragraphs affects the users reading speed and comprehension. But before we dig in, we need to talk about what white or negative space actually is. Lets compare two excerpts, one that features white space, and one that doesnt, and learn how and when to use white space most appropriately. White space is an often misunderstood, often misused element of design that definitely comes into play when laying out an image and information heavy project, like a yearbook.
It is any, and all space found between the margins, leading, letterspacing, etc. Squarespace uses very few ui elements on their homepage but in spite. Keep reading for helpful whitespace examples and tips that can improve your website design, enhance readability and increase conversion rates. Jul 18, 2012 micro white space is the term used to describe the smaller elements of white space in a particular design. Leaving some room for your text and images to breathe will help your design look less cluttered. In the last installment of our design principles series, we will explore the power of white space also known as negative space, and how you can harness white space to improve your designs. It can be used to draw the eye to specific areas of your site, especially for conversion. Check out how this example uses plenty of white space on nearly every page. Oct 11, 2018 often found in minimal, flat, and material design, and always associated with beautiful typography, whitespace or negative space is the perfectly proportioned space around and between the elements of a layout. White space, one of the most neglected parts in design is often going to be the most effective solution for uxui designers. White space is not your enemy is an easytoread introduction to graphic design for students, communications professionals and anyone who has ever been asked to create a website or brochure with no design background.
Dont let your email look defeated 3 essential design elements. White space is a very important design element, just as all the. White space is the unused space between the various elements i. While these companies do a great job of using white space in their designs, there are plenty of other ways to make the most of space even if it isnt always. In interaction design, white space or negative space, refers to the empty space between and around elements of a design or page layout between paragraphs, pictures, buttons, icons and other items on your web page. We have dark grey and a more midtone grey up at the top in large amounts, uncovered by any other elements. Using white space or negative space in your designs. While these companies do a great job of using white space in their designs, there are plenty of other ways to make the most of space even if it isnt always white white space is an important part of your design plan.
Jun 25, 2014 in visual arts, white space refers to the unmarked portion of a page or the empty space inbetween content. Oct 10, 2017 white space or negative space is simply unmarked space in the design. All of the websites content can be found on the homepage, so the design uses extra white space to cultivate distance. Think of a time youve gone in a store and theres merchandise everywhere. Micro white space is the space between the small elements like letters, text lines, paragraphs, icons, and buttons.
Having too much whitespace is like pole vaulting on the moon. White space can cannibalize existing products or services, it can require extensive system design and support, and in some cases it can require very different business models. Books and magazines are a great example of the importance of white space. But times are changing and so is the way we produce and consume content. Etymology from the latin, area, room, distance examples and observations. One of the most popular design techniques that has gained a great deal of attention over the years is white space in web design. Bold imagery combined with bold copy make bear creek distillery stand out. White space can be used to add a sense of sophistication and elegance to your landing pages. Aesthetic white space also plays a strong role in singlepage layouts. Follow these great examples, and use whitespace to let your content breathe.
Increasing the white space between form elements makes this 15field form less overwhelming and therefore more likely to be completed. In the examples above, a fair amount of white space makes the products displayed have a clear focus on their design and premium quality. Like any blank canvas white space can provoke fear and hesitation. White space in design composition is same as use of silence in a. White spaces help separate paragraphs of text, graphics, and other portions of a document, and helps a document look less crowded. Whitespace is a natural byproduct of good typography and information prioritisation. White space is a great way to grab a users attention, drive home a message and give an elegant user experience. White space in graphic design, and why its important. White space is always occurring in a design from the moment you open up a blank document, the design has begun with white space. Negative space is required in maximalist design concepts too and i have a perfect example of how its so important. I will continue using the new yorker as an example, so i will highlight the zones of the macro white space for you below. Add micro white space whenever your design needs a little more breathing room but you dont have enough canvas left to work with. Whether youre writing print fiction or nonfiction, or some form of online writing, white space if your friend.
Design that deliberately sets out to use white space is never that successful in my opinion and can suffer from a lack of integrity. If white space is ineffectively used, it can actually do more to harm your design than help it. May 10, 2012 embracing negative space in your designs. You may also find it on the right and left side on major part of the boxed websites on the internet. White space does not literally mean an empty space with a white background. What online readers want is a picture that makes them feel calm, relaxed, and more willing to read the article accompanying it. You dont need group headings, but they can help provide context. Try these tips when using white space to direct the eye. Macro whitespace is the space between major elements in your design. Negative space in interior design what is it and why its. Dont let your email look defeated 3 essential design. White space definition, the unprinted area of a piece of printing, as of a poster or newspaper page, or of a portion of a piece of printing, as of an advertisement.
Almost every designer knows or should know that white space refers to the portion between the elements of a design and it is separated in active white space, which is intentionally left blank for the purpose of the design, and the passive white space, which is the byproduct of the design for example. Mar 15, 2011 white space is just what it sounds like. How to write and format a white paper with examples. At the beginning of my design career, i never saw the real value behind white space and the number of ways in which it could. When integrating white space in your designs, keep these tips in mind. Macro white space is the free space between the large design elements. The term arises from graphic design practice, where printing processes generally use white paper. While it may be tempting to fill up all available space with lots of. Showcase some examples which is filled with other colors and falls under this article. Negative space has been considered a passive element. In graphic design, white space refers to the space that surrounds the elements. Too much can leave a page looking empty, for example, while too little can make your content appear cluttered. This can be demonstrated by looking at the optical illusion below. It is a creative process which may be called as visual communication through the use of typography, visual art, layouting techniques and others.
White space is always an active element in any good design. It utilizes large areas of white space to communicate a sense of simplicity and to reflect the userfriendliness of its products. It is the space between the layouts, lines of paragraphs, between paragraphs, between different ui elements and so on. White space can be any area within a design that is free from text, images, or embellishments. Jul 12, 2016 white space can actually be any color that represents negative or empty space in your design yellow, blue, green or even a texture or photograph as the todoist example below shows. Examples might be simplified to improve reading and basic.
Designers use white space as an integral part of their design for good reasons. Graphic design is a way to communicate a certain message by using typography, visual arts or page layout techniques whether we are talking about newspapers, ads, logos and branding or websites. Alternatively referred to as spacing or whitespace, white space is any section of a document that is unused or space around an object. A beginners guide to communicating visually through graphic, web and multimedia design. Getting the maximum effect in web design with white space. White space, also known as empty space or negative space, is the area on a web page that helps highlight, or draw attention to, a specific element. Throughout the design, all of the margins have an asymmetrical style with plenty of space. The white space in the design alternates between white and gray and like the previous example, includes more spacing than we often see between lines f text. It does not have to be specifically white to be white space.
Clients should also understand the importance of white space. The fabric and materials were consciously selected to support the large family, pets and a durable and beautiful space for entertaining. It might be the space between letters and words or between two graphic elements next to one another. Oct, 2011 why is white space good for graphic design. White space is your wingman, and you should rely on it to make your messages look good. In this article, ill share five tips on how using whitespace in design can. Paradox of white space white space also has an interesting paradox surrounding it. There are keys to using white or negative space wisely and correctly. Good web design with white space is simple and clean. As whitespace is capable of emphasizing a particular element of a layout, it is. Sep 10, 2015 senior graphic design michelle lana explains why whitespace is so important in web design and how we can ensure it is maintained.
White space or negative space is an empty space between and around elements of a page. White space design makes your landing page upscale. Websites like grace coote use excessive white space to balance content sections. This free minimalist template is a prime example of white space in web design not needing to be white. Despite its name, white space does not need to be white. Kim golombisky and rebecca hagen, white space is not your enemy. White space mapping seeing the future beyond the core. I have a deep interest in web design, and white space seems to be one of the first, fundamental principles of design for both on and offline content.
Ironically, by keeping things so simple, its fashioned a minimal design thats actually far more eyecatching. White space can seem like a waste of space, but guess what. What exactly is this socalled material design 2, and. Jan 09, 2007 plenty of white space dirt cheap baked beans.
The margin the blank area between the text and the edge of the page makes. When you think about white papers, you probably think of pdf articles with thousands of words. The arrangement on the page is sleek and doesnt make you feel like theres too much going on despite the demo reel playing in the background. These might be opportunities to bring your own innovations to market apples ipod is a great example and so were the mouse and. Focal press, 2010 uses of white space a visually inviting style can result from several uses of white space.
Ample margins and short lines, with extra leading between lines blocks of. This graphic design element, however, is more than just a passive byproduct of a layout design. Why is white space good for graphic design design corina ciripitca october, 2011 4 minutes read graphic design is a way to communicate a certain message by using typography, visual arts or page layout techniques whether we are talking about newspapers, ads. White space design group created a light and bright interior space that was grounded by a rich base of deep greys and warm woods that layered with linens, wools and leather. Inexpert use of white space, however, can make a page appear incomplete. If you see the faces, thats because, in this particular design, the white space is acting as the negative space, whereas the black is the positive. This article discussed 10 bad web design examples and common errors to help website designers know the difference between good and bad web design better. We call the small space between design elements micro white space. You may find the term negative space here and there, indicating the exact same thing.
Many companies are reluctant to enter any white space because of the unknowns. The negative space actually helps to mould and define what the positive space is. The white space product development challenge is a midwest interuniversity competition created to strengthen students knowledge of design methodologies in product development and provide opportunities to interact with companies and industry professionals. White space is a principle of layout and design well known among graphic artists, but less known and practiced among some technical writers. White space, also known as negative space, is the area you see between various elements in your email. Micro whitespace is the space within elements, such as the margins surrounding text and the leading between lines of text or the spaces between the individual characters. May 29, 2017 negative space isnt something only used in minimal design, although there is generally lots more negative space used in minimalism.
It is also the space within individual design elements, including the space between typography glyphs readable characters. Measured use of whitespace conveys a feeling of trustworthiness and reliability, while a subtle slice of negative space in the sofa icon adds an extra touch of class. Design corina ciripitca october, 2011 4 minutes read. White space should not be considered merely blank space it is an important element of design which enables the objects in it to exist at all. Read on for eight tips on creating white space in your design. A majority of websites nowadays are choosing to go the route of including aesthetics that are minimalist in style, and white space is one of the most common aesthetic aspects of this particular style. White space or negative space is simply unmarked space in the design. Examples of how to use white space in a sentence from the cambridge dictionary labs. The power of white space interaction design foundation. B passive white space space around the edges of your email and content, as well as empty sections inside your content. Jan 22, 2016 incorporating white space is about more than just leaving parts of your design empty.
Its just the space between elements to make them more visible, clear and beautiful. Macro white space, on the other hand, is the space between bigger elements like text columns and graphics. Its simply the space in a design and it can have any color, texture or pattern. Users come away with an impression of elegant simplicity. White space is commonly categorized based on the density of micro white space and its relationship to macro white space. Its simply the space that gives your eyes a place to rest and focus on the most important elements in front of you. You may find the term negative space used also, indicating.
White space tips to consider and examples to admire designers often view negative space or white space as a sign of an incomplete design, or space. Nov 19, 2012 from using white space in headers, footers, between menus, between images and information, texts and sidebars, here you will see great examples of whites space usage in web design. We like small we like small, a digital agency, proves that motion can be used as white space. How to use white space in web design imagine monkey, inc. When creating your website, you want your visitors to enjoy their time there and actually read your content. Well, despite its name, whitespace does not need to be white. White space also called negative space is a term used in printing for the parts of a page left free of text and illustrations. Designers love it because it can help create grouping, add emphasis, improve legibility and also create balance in your design. Its a design tool that is used both actively and passively to transform your slide into something that is crisp, clean, elegant and just plain awesome. Less white space generally gives off a lowquality vibe, whereas a page with generous negative space comes across as premium and luxurious. In the design world, white space is the empty space around design elements on the page.506 172 578 537 713 1085 548 720 1065 782 1113 7 128 656 1189 1273 809 1351 1224 1534 68 1263 659 243 708 873 13 1349 855 857 433 1226 410 753 314